帝亚吉欧将从演员瑞安•雷诺兹手中收购Aviation Gin品牌
Diageo Plc agreed to acquire Aviation American Gin and other liquors sold by Davos Brands LLC, which is co-owned by “Deadpool” actor Ryan Reynolds.
帝亚吉欧公司同意收购达沃斯品牌有限责任公司旗下的航空美国杜松子酒和其他酒类品牌，航空美国杜松子酒为达沃斯品牌和《死侍》男主瑞安·雷诺兹共同拥有。
The deal, for a total consideration of $610 million, is Diageo’s second acquisition in recent years of a Hollywood-backed spirit. In 2017, the maker of Smirnoff vodka and Johnnie Walker Scotch whisky acquired the fast-growing tequila brand Casamigos, which had been co-founded four years earlier by George Clooney, for as much as $1 billion.
此次收购交易价总额为6.1亿美元，是近些年来帝亚吉欧第二次从好莱坞明星手里收购酒类公司。2017年，斯米诺伏特加和尊尼获加苏格兰威士忌的制造商收购了发展迅猛的龙舌兰品牌Casamigos，这一品牌由乔治·克鲁尼联合创办，当时成立已有4年，交易价为10亿美元。
Diageo agreed to an initial payment of $335 million and a further potential consideration of as much as $275 million based on the performance of Aviation American Gin over a 10-year period. Davos Brands, in which Reynolds will retain a stake, also owns Astral Tequila, Sombra Mezcal and TYKU Sake.
帝亚吉欧同意先支付3.35亿美元，然后要看航空美国杜松子酒未来十年的业绩，再支付剩余的2.75亿美元。雷诺兹将保留在达沃斯品牌的股份，达沃斯品牌还拥有Astral Tequila、Sombra Mezcal和TYKU Sake三个品牌。
The deal will expand Diageo’s presence in super-premium gin, which has surged in popularity over the past decade as small-batch variants of the spirit have been marketed in conjunction with upscale tonics such as Fever-Tree or mixed into popular cocktails such as the Negroni.
这笔交易将扩大帝亚吉欧的顶级杜松子酒品牌占有率，在过去十年里，这一酒类人气激增，因为小批量酿造的这种烈酒与Fever-Tree等高档滋补品搭配出售，或被用来调制流行的鸡尾酒，如内格罗尼鸡尾酒。
The news comes as the world’s largest distiller wrestles with the impact of the pandemic, with bar and restaurant closures denting demand for its spirits. Earlier this month, the distiller said it had recorded a 1.3 billion-pound ($1.7 billion) impairment due to Covid-19 effects.
这一消息发布之际，这家全球最大酒类品牌正遭受疫情重创，因为酒吧和餐厅歇业导致其烈酒的需求量下降。本月早些时候，这家制酒公司称受疫情影响已经损失了13亿英镑（17亿美元）。
Diageo shares rose 0.8% in London.
帝亚吉欧在伦敦的股价上涨了0.8%。
The earlier deal for Casamigos expanded the London-based company’s lineup in a category where it already owned the Don Julio, DeLeon and Peligroso brands.
此前收购Casamigos品牌已经扩大了这家伦敦公司龙舌兰的品牌阵容，该公司已经拥有唐胡里奥、DeLeon和Peligroso三个品牌。
The latest transaction will be funded through existing cash and is expected to close before the end of 2020, subject to regulatory clearances, Diageo said.
帝亚吉欧称，最新的收购将使用现金，预计根据监管部门的许可2020年底前可以完成收购。
